What is Google Analytics anyway?

Written by Benjamin Mangold

Google Analytics is a service provided by Google that allows you to view and interact with detailed information about the visitors to your website.

In basic terms this information allows you to see who is visiting your website, how they are getting there and most importantly, what they are doing once they are on your website.

Why are analytics important?

Being able to access relevant data about your website visitors is important because it will allow you address a range of marketing issues, relating both to your website and your business as a whole. You will be able to track online and offline marketing campaigns, understand what customers and prospective customers are looking for and pinpoint areas of your website that need improvement.

Understanding and utilising relevant analytics about your website visitors will allow you to make your website work harder for you, increase your ROI, generate more sales leads and allow you to better allocate resources.

Analysis and action

Access to visitors statistics is one thing, but the true value of analytics come in the form of analysis and action. Improvements to your website should come out of a defined process and a decision based on information and knowledge. Analytics allows you to make those decisions and then measure the results.

Labels: Google Analytics