New Google Analytics Tracking Code (ga.js) released

Written by Benjamin Mangold

The new Google Analytics Tracking Code (ga.js) is now live. The new tracking code will give you access to new features as they are released, the first new feature will be Event Tracking.

Key features:
  • Smaller tracking code = faster loading speed
  • Easier to use
  • Automatic detection of HTTPS
  • Required for new features

You will have to replace the legacy tracking code (urchin.js) with the new tracking code on your website. Google has stated that the legacy tracking code will continue to function for at least 12 months from the release of the new tracking code.

The following steps show you how to find the new Google Analytics Tracking Code:

Step 1

Click 'Edit' next to the desired profile.

New Google Analytics Tracking Code ga.js

Step 2

Click 'Check Status' on the Profile Settings page.

New Google Analytics Tracking Code ga.js

Step 3

Replace the tracking code on your website with the new ga.js tracking code.

New Google Analytics Tracking Code ga.js

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Posted on Friday, December 14, 2007

4 Comments:

Blogger Parker said...

Did this just become live? I set up an analytics account last night for my Tumblr and had crazy problems getting it to detect the code on my site. I'm still trying to figure it out. Everyone I've spoken to has had no problems but they all seemed to be using an older code than the new one I've been plugging, even those who just set theirs up 2 weeks ago.

December 14, 2007 12:28 PM  
Blogger Benjamin Mangold said...

Hi Parker,

Yes, the new Google Analytics tracking went live this morning. If you have just installed the tracking code for the first time, then you will have to wait 24 hours or so before you see data in your reports.

December 14, 2007 1:16 PM  
Anonymous iat said...

I have just added the code and there is no change in windows explorer

May 10, 2008 6:48 PM  
Blogger Benjamin Mangold said...

Hi iat,

If you have updated the Google Analytics Tracking Code on your site and are checking the code, then you might be seeing the old tracking code because you haven't cleared your browsers cache.

Try clearing your cache and refreshing your site before looking at the source.

Let me know how you go!

May 11, 2008 12:56 PM  

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Mangold Sengers provides Google Analytics consulting, Google Analytics onsite training and Google Analytics online training. Contact us to discuss your needs.