Violating the Google Analytics Terms of Service

Written by Benjamin Mangold

I received a email newsletter from a popular email marketing company and was surprised that they violated the Google Analytics Terms of Service.

The Terms of Service clearly state "You will not (and will not allow any third party to) use the Service to track or collect personally identifiable information of Internet users". This includes things like names, email addresses and phone numbers.

You can clearly see my email address is being logged in the utm_content element of the campaign tag within the email newsletter below.

Labels: Google Analytics, privacy